The As Seen On TV industry is huge and millions of dollars can be made by inventors in this sector. That said, it is also fraught with a lot of potential costs and rip-offs and people need to be careful. One diamond in the rough that I have found is Carrie Jeske of Will It Launch (WIllitlaunch.com). See accepts idea submissions for free and has insight into the industry like few others.
Her blog outlines criteria for a winning product (click here). I’ve never had an ASOTV winner but I’m still trying.
There is a lot that can be learned by her criteria even if you don’t want to have a TV product. For example, one of her criteria is “mass appeal”. I kept this in mind when inventing for Make48 and Wayfounder. I knew that a winning product, when pitched to a panel of industry judges, would be one that would appeal to as broad a market as possible.
Before competing in Make48 I came up with an abbreviated version of Carrie’s list that I could remember.
Here is my “Readers Digest” version that I simplified for easy recall:
E.M.O.G.E (pronounced like emoji)
Easy to explain
Mass Market Appeal
Original Idea (hasn’t been done before)
Good price ($19.99? $29.99?)
Easy to demonstrate